Independent AI video specialist

AI-powered.
Human-feeling.
Ad-ready.

I turn your product and message into believable AI video ads—with clear storytelling, consistent visuals, and purposeful editing.

Explore my work Let’s build your next ad
For DTC & e-commerce brands
AI UGC · Product visuals · Direct-response editing
CREATIVE, WITH INTENTION01—03
Self-directed concepts View the films ↗

01 / Selected work

The work. The thinking.

Three self-directed explorations in believable AI advertising. Concept work, not commissioned campaigns or reported performance results.

Open video in Google Drive ↗

01 / 03Self-Directed Brand Concept

NIVEA Men — AI UGC Performance Ad

Challenge
Make an everyday oily-skin problem feel relatable, then introduce the product naturally.
Approach
I planned the story, character, product shots, and edit around a natural UGC delivery, with attention to skin texture, gestures, lighting, and continuity.
What It Demonstrates
Realistic AI UGC production, problem-to-solution storytelling, product continuity, and direct-response pacing.
Tools
ChatGPT · Nano Banana · Kling · Video Editing Tools
Open video in Google Drive ↗

02 / 03Self-Directed Brand Concept

Vaseline Lip Balm — AI Product / UGC Ad

Challenge
Show believable product use while keeping packaging, scale, and hand placement consistent.
Approach
I established reference frames for each scene and matched the animation direction, lighting, and product placement throughout the sequence.
What It Demonstrates
Product-continuity control, believable product handling, and disciplined image-to-video production.
Tools
ChatGPT · Nano Banana · Kling · Video Editing Tools
Open video in Google Drive ↗

03 / 03Self-Directed AI Production Study

BASED Hair Clay

Challenge
Keep the same character, hairstyle, and product recognizable across bathroom, hallway, and café scenes.
Approach
I set fixed character and product references, then planned each location and camera angle before production.
What It Demonstrates
Character consistency, product continuity, believable UGC delivery, and strict prompt discipline.
Tools
ChatGPT · Nano Banana · Kling

02 / How I can help

Your idea. A finished ad.

  1. 01

    AI UGC & Performance Ad Production

    What It IsRealistic AI-powered video ads built around your product, offer, audience, script, references, and creative direction.

    What You ReceiveFinished short-form creative combining AI UGC, product visuals, B-roll, captions, motion, and direct-response editing for paid-social use and creative testing.

  2. 02

    VSL & Direct-Response Editing

    What It IsStructured editing for scripts, voiceovers, raw footage, AI visuals, product demonstrations, and supporting B-roll.

    What You ReceiveA finished VSL or short-form ad shaped around hooks, retention, clarity, pacing, product communication, persuasion, and CTA.

  3. 03

    AI Product Visuals & B-Roll

    What It IsBelievable product demonstrations, supporting footage, transformation sequences, visual explainers, and 3D-style scenes built around the script.

    What You ReceiveConsistent product-focused visuals designed to support specific ad beats without relying on random or disconnected AI footage.

  4. 04

    Storyboarding & Visual Systems

    What It IsScene-by-scene planning that defines characters, products, wardrobe, environments, framing, lighting, camera direction, and prompt logic before production.

    What You ReceiveA controlled production system that reduces visual drift and keeps characters, products, and scenes consistent across the creative.

03 / The process

Clear steps. Considered work.

  1. 01

    Align on the brief

    I study your product, offer, audience, script, references, existing footage, and deliverables before production begins.

  2. 02

    Plan the visuals

    I map the visual beats and define the product, character, wardrobe, environment, framing, and camera rules before generating.

  3. 03

    Produce & Edit

    I create and select the strongest visuals, then combine AI footage, real footage, B-roll, motion, captions, and direct-response editing.

  4. 04

    Review & deliver

    I review realism, product accuracy, continuity, pacing, script alignment, artifacts, captions, sound, and export quality before delivery.

04 / The details matter

Built with intention.

  • Realism Over AI Spectacle

    If the creative needs to feel native, I prioritize believable people, products, environments, gestures, and camera behavior over unnecessary polish.

  • Visuals Follow the Script

    Every shot should help communicate the problem, product, mechanism, proof, offer, or reason to keep watching.

  • Continuity Is Controlled

    Products, characters, wardrobe, framing, lighting, and environments are treated as production constraints, not left to chance.

  • Editing Finishes the Ad

    Generation creates assets. Editing controls pacing, structure, captions, sound, emphasis, and how the message lands.

05 / Your creative partner

Hi, I’m Jay.

I’m Jay Laurence Adim, an AI Video Specialist focused on DTC and e-commerce advertising.

I use AI as part of a controlled production process, not as a substitute for creative judgment. That means planning the visuals around the script, protecting product and character consistency, and combining generated assets with direct-response editing.

The goal is simple: believable video creative that communicates the product clearly, fits the brand, and is useful for paid-social testing and iteration.

Jay Laurence Adim

Have a project in mind?

Let’s make your next ad worth watching.

Tell me about your product, the creative you need, and your target timeline. Share a brief or a few references, and we can shape the next step together.

Start a Project
jaylaurenceadim@gmail.com
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